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Session Description
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| Title: |
Digital Asset Management |
| Speaker: |
Richard Butlin,
Open Text |
| Description: |
Digital content is having a profound impact on a wide variety of industries and no single department is more affected than marketing. Regardless of industry, marketing often manages the lion's share of a company's rich media. Today's digitally-oriented environment requires a well-conceived Digital Asset Management (DAM) plan to ensure ongoing brand integrity, meet evolving distribution channels, and to stay ahead of the competition.
Open Text's Artesia Digital Media Group will address the critical role DAM plays within a Marketing function. Leveraging real-world case studies, Artesia will highlight such key areas as production, brand, and distribution asset management.
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| Session Type: |
Business Solutions Session |
| Room: |
Tambling Suite |
| Time: |
14:35 |
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