Time Warner Book Group Success Story

With its rich history and vast holdings, Time Warner Book Group looked to digital asset management as a solution to support its publishing, marketing and new media activities.

Challenge
Time Warner Book Group required a solution to enhance its organizational efficiencies by enabling it to find and retrieve assets more quickly and easily. The solution also had to simplify the packaging of promotional materials for distribution to its internal Web sites and external eTailers. The company's approach was to break its books into their digital components and establish a common metadata standard to allow asset sharing across the company.

Solution

• Open Text Media Management

Value
Time Warner Book Group was able to bring formerly outsourced processes, such as eBook production, in house. As well, the asset management solution enabled its sales force to create presentations in the field tailored to their customers. For Time Warner Book Group, the benefits of establishing such a centralized repository include the elimination of redundancies and islands of information; the ability to repurpose core information; major efficiency gains in the distribution of content and marketing materials to online and brick and mortar trading partners; a vast reduction in hardcopy circulation, photocopying, large email attachments and scanning; and reduced time spent distributing and accessing online assets. 

About the Organization
Time Inc. is a home to the Time Warner Book Group, consisting of Warner Books, and Little, Brown and Company. Other major imprints include Bulfinch Press, Little, Brown Books for Young Readers and Warner Faith. The Book Group offers readers an impressive list of entertainment, best-selling literature and informative non-fiction. TWBG also distributes publishing lines for Hyperion, Arcade, Disney, Harry Abrams, Time Inc. Home Entertainment, DC Comics and Microsoft.

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Webinar On Demand

As expectations continue to grow for digital content online, you need a simple way to integrate your growing media library within your Web properties.  To help you in these efforts, Open Text has just released an out-of-the-box integration with Open Text’s Digital Asset Management (DAM) solution.

Learn how you can Create a more engaging online experience by enhancing editorial and user-generated content with audio, video, and other digital media Deliver targeted online messages through powerful digital media and content at the specific time of need Ensure brand compliance throughout your Web sites with your existing digital media repository Reduce costs and maximize the value of digital media assets through reuse in multiple online properties REGISTER HERE »

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For a list of the latest articles published in the Digital Media Group Knowledge Base, click here.

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Open Text is requesting your feedback on the Customer Support Knowledge Base(s) in an effort to improve our online Support to include more Customer input and interaction. If you haven’t taken the survey yet, do it now! Go here to take the survey!

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Open Text Learning Services conducts courses on a regular basis covering Open Text Media Management use, its underlying software frameworks, published Java SDK and Web Services, new features,and future roadmap. We offer training for end-users, administrators, and for integrators interested in learning how to customize and integrate Open Text Media Management.

Expert instructors impart real-world knowledge acquired from years of experience implementing successful Digital Asset Management solutions in the field and having trained over 1000 students from customers to partners.

Open Text Media Management 7.0 courses are now available!

A special promotional discount provides 10% off of all scheduled training courses in North America during the month of August.

• 871 Open Text Media Management Business Analyst Workshop
• 872 Open Text Media Management Power User Workshop
• 876 Open Text Media Management System Administrator Workshop
• 878 Open Text Media Management Implementation Workshop
• 879 Open Text Media Management Developer Workshop

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	September 22, 2010 Join Open Text for Henry Stewart Chicago, a one-day Digital Asset Management briefing covering the latest trends and technologies in the media management industry. Sessions will explore a range of best practices and lessons learned on topics like: Key Trends in DAM Today Metadata, Taxonomy and Search  DAM Services Groups: the essential roles, accountabilities, and skills of a DAM Operation  Rights management and enforcement  Building a Business Case for DAM  Developments in technology  Internal training  DAM in Marketing Operations Management  Setting expectations for next generation DAM To schedule an in-person meeting with Open Text or register for this event, please contact the Digital Media group at digitalmedia@opentext.com.  Visit the Henry Stewart Web site at http://www.damusers.com/ for more information about the sessions and agenda.
	September 23 - 24, 2010 Join Open Text at the Createasphere Digital Asset Management Conference and learn more about the challenges and opportunities facing creative and content professionals in advertising, publishing, professional sports, museums and higher education. Digital asset management thought leaders and industry experts will share their knowledge and experience in keynote presentations, panel discussions and educational sessions during this two-day event at The New Yorker Hotel in New York, NY. With three separate tracks for digital Asset Management newcomers, DAM leadership and professionals, and DAM specialists, Createasphere promises to be one of the best digital asset management events this year. REGISTER »
	November 15-16 , 2010 Join Open Text at Henry Stewart Los Angeles, the Digital Asset Management industry's premier conference. Collaborate with peers and learn from DAM thought-leaders and experts including end-users, vendors, consultants, and analysts as they share ideas and best practices in breakout sessions, case studies and networking events. Be sure to stop by Open Text's booth and learn more about our industry-leading Media Management 7.0 solution and our award-winning Media Management On Demand hosted solution for marketing and advertising professionals. Please contact us to schedule a meeting in Los Angeles if you or someone from your team will be in the area and would like to discuss your media management challenges with Open Text. For more information about Henry Stewart's Digital Asset Management Events, please visit http://www.damusers.com.

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