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Are You Ready for Enterprise 2.0? Bloom into a new world of Social Media with the Open Text ECM Suite

In March 2008, Open Text issued an exciting statement committing to the new world of social media, and revealed its product direction to meet the growing demand for enterprise-appropriate Web 2.0 productivity applications.  Open Text formally launched this strategy in June, 2008 at the premier Enterprise 2.0 technology conference in Boston.  After substantial market research, industry analyst consultation, client interviews and in-depth customer research, Open Text communicated its vision for Enterprise 2.0 to its customer and partner communities at Content World 2008 under the awareness campaign named “Bloom”.   Helping Social Media Video
organizations build a more Social Workplace and a more Social Marketplace is the key objective of Enterprise 2.0.

The next generation of content explosion will be user-generated and reside in content forms unknown in mainstream business even 5 years ago. Open Text has invested significant time and resources to ensure that the Open Text ECM Suite brings the safety, compliance and management capabilities of its Enterprise Library Services offering to this new world of web and mobile social communication.

In June 2009, we entered the next phase of our commitment to 2.0.   R&D, product design and marketing investments have culminated in a milestone product release with the launch of our new Open Text Social Media product offering. This new component of the ECM Suite, refined through an 18-month product innovation effort and a formal beta program with several strategic ECM customers, brings Open Text into a unique leadership position: offering an integrated set of market-leading products in both the ECM and Enterprise 2.0 technology categories.

Open Text Social Media brings together all of the social tools that have defined the modern Internet into the safe organizational framework represented by the new Social Workplace and Social Marketplace.  Organizations can now work faster, smarter, and more productively by connecting knowledge workers to the people (employees, advisors, customers, and partners) and content important to them within a collaborative, community-based environment. With support for mobile platforms including iPhone and Blackberry, Open Text Social Media delivers true "anytime, anywhere" access to people, process, and content –  enabling our customers to enjoy the collaborative benefits of Web 2.0 while ensuring that corporate memory is effectively managed and preserved.
The specifics of this product launch included:
  • General Availability of the new Social Media offering that blends a cutting edge Web 2.0-inspired user experience with a proven, scalable mature server architecture
  • Applications built for the new generation mobile devices
  • Wave One of the Integrations to our flagship ECM Suite Document Management offering (Open Text Content Server – formerly known as Livelink Enterprise Server)
    • Ensure content can be accessed, linked and saved into a customer’s existing repositories
    • Ability to apply ECM Suite Archiving policies to Open Text Social Media workspaces
    • Federated search to permit search and retrieval on content in the Document Management repository from within the Social Media user-interface
  • Subsequent releases after June 30, 2009 will continue to deepen integrations across the ECM Suite including
    • Enterprise Library Services and Records Management
    • Web Solutions
    • Digital Asset Management
    • Enterprise Process Services
    • Other managed document repositories (eDOCS and Sharepoint)

Remaining agile and innovative in a challenging economy requires a new perspective on productivity and performance. Open Text envisions a world where our customers orchestrate their People, Processes, and Content to achieve strategic success.

ECM_web_8 - People, Processes, Content

Enterprise Content Management is not just about controlling and managing business content and the repositories in which it resides. It is about understanding the relationships between People, Processes and Content in an organization. It is about documenting how content flows within and across departments, and is experienced in the marketplace. It is about the systems content touches, the processes it is tied to and the people who it empowers. It is about experiencing all types of content and managing it across an entire lifecycle from creation and collaboration through to consumption and disposal.

Our new Social Media offering is specifically designed to bring this trio of focal areas: People, Process and Content into balance. Enterprise 2.0 is about People, and our product direction over the coming weeks and months brings this new social form of collaborative capacity to the Open Text ECM Suite.